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In today's digital age, internet marketing has become a vital tool for businesses to succeed in their target audience effectively. Using the proliferation from the internet and social media platforms, there's a myriad of types of online advertising options available, each with its unique features and advantages. Let's look into the different types of online advertising to know their functionalities and how they can benefit businesses. 1 Search Engine Marketing (SEM): 2 SEM involves placing promotions on search engine results pages (SERPs) through paid search advertising. This sort of advertising typically works with a pay-per-click (PPC) model, where advertisers bid on keywords strongly related their business. When users hunt for those keywords, the ads appear towards the top or bottom from the search results. Google Ads and Bing Ads are popular platforms for SEM. SEM allows businesses to focus on users actively trying to find specific services or products, making it impressive for capturing leads and driving conversions. 3 Display Advertising: 4 Display advertising involves placing banner advertising, rich media, as well as other visual ads on third-party websites, apps, or social networking platforms. These ads can be static or interactive and therefore are usually targeted based on demographics, interests, or browsing behavior. Display ads make an effort to increase brand awareness and attract potential customers as they look at web. Google Display Network, Facebook Ads, and programmatic advertising platforms like AdRoll are commonly used for display advertising. 5 Social Media Advertising: 6 Social media platforms offer robust advertising solutions that enable businesses to focus on highly specific demographics and interests. Platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest offer various ad formats, including sponsored posts, carousel ads, and video ads. Social media marketing advertising enables businesses to have interaction with their audience, drive site traffic, and generate leads. The advanced targeting options and engagement metrics ensure it is an essential component of numerous digital marketing strategies. 7 Video Advertising: 8 Video advertising involves displaying video ads before, during, or after online content, including streaming videos on YouTube or sponsored content on social networking platforms. Video ads could be skippable or non-skippable and so are an effective way to captivate audiences with compelling visual storytelling. Businesses can use video ads to showcase products, demonstrate services, or tell brand stories, thereby increasing brand awareness and driving engagement. 9 Native Advertising: 10 Native advertising seamlessly integrates promotional content with the surrounding editorial or organic content, making it less intrusive and more engaging for users. These ads match the form and function from the platform where they seem, providing a more native and non-disruptive consumer experience. Native ads can be found on websites, social networking feeds, as well as within mobile phone applications. Examples include sponsored articles, promoted tweets, and recommended content widgets. Native advertising is priced at its ability to match the user experience while still delivering brand messaging effectively. In summary, the landscape of online advertising provides a plethora of selections for businesses to market their products and services effectively. By comprehending the different types of internet marketing and their respective benefits, businesses can make comprehensive digital marketing strategies to reach and engage their audience across various online channels. Whether it is search engine marketing, banner ads, social media ads, video ads, or native advertising, each type presents unique opportunities for businesses to achieve their marketing objectives inside the digital realm.